Career Copywriter – 5 Easy Steps To Writing Magnetic Headlines
As a career copywriter it is your goal to create copy that both captivates the reader and drives the bottom line. The most important part of that winning combination is crafting a headline that instills the reader with an irresistible urge to read the rest of the page.
If you really want to be a career copywriter mastering the art of the headline is one of the most important things that you will ever do. 80% of all sales are either won or lost simply through the power of the headline.
Here are 5 time-tested and proven headline writing tips for the career copywriter.
1.) Use headline formulas that work.
These headline formulas would not be in use if they did not work and as a career copywriter you should be taking advantage of them. Here are a few examples
- Little Known Ways to *blank*
- Here is a Method that is Helping *blank* to *blank*
- Who Else Wants *blank*?
- The Secret of *blank*
- Get Rid of *problem* Once and For All
- Here is a Quick Way to *solve a problem*
2.) Use “Quotations” around your Headlines
Quotation marks used around the headline give it the appearance of a testimonial, and as any career copywriter might know the power of peer persuasion can be truly awesome.
3.) Size
Size matters! Many copywriters resort to thinking that bigger is always better but nothing could be farther from the truth. A career copywriter must realize that a headline should stand out but still be readable and kept in comparable scale with the rest of the copy font used in the sales page.
4.) Never End Your Headline with a Period
In school as children we were taught what punctuation marks mean. We were taught that a period means that we have come to the end of a sentence. As adult consumers that same principle is still in our mind. We come to a period and we think that it is the end. As a career copywriter you never want your reader to think that they have come to the end and should move on. Instead of using a single period try using “…” this will give the impression that there is more to learn and direct the reader to the flow.
5.) Funnel the Flow
As a career copywriter you should think of the sales page as a funnel. The object of a funnel is to gather large amounts of something and send it to a designated location. The same is true with sales copy. Think of the headline as the mouth of the funnel. The object is to interest as many readers as you can and begin to direct them to the call to action as the final objective.
If you want to become a successful career copywriter you must master the art of writing a headline and managing the flow of the sales funnel. If you use tried and true headline formulas, make your headline appear as a testimonial by using quotations, keep the size in proportion with the rest of the copy, avoid using a period at the end of the headline and funnel the flow you will succeed an prosper as a career copywriter.
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