Increase Conversion Rate – 6 Keys To Boosting Your Conversion Rate
How is your conversion rate? Could it be better? Would you like to increase your conversion rate? Of course you do and I am going to teach you how to do it. When marketing a product or service on the internet you must realize that your sales page must be optimized and tested relentlessly. You cannot toss a sales page together and expect it to convert like crazy. You have to work at it.
The first thing that you should realize is that sales pages are important for two very good reasons.
- Google and other search engines care about how relevant you page is to the search. I high quality relevant sales page receives better PPC ranking for less money. Not to mention more clicks.
- Highly optimized sales pages enjoy much higher conversion rates. This means that you are getting more leads for your advertising dollars.
Here are a number of ways to turn a hum drum sales page into a profit pulling monster.
- NavigationWhat is the entire purpose of your sales page? The purpose of course is to convert visitors into customers. If you want to dramatically increase your conversion rate you should only offer your visitor two choices, convert or leave. The only link on your sales page should be the “buy now” button.
- LogoYou should have a logo designed and include it on every page of your website including sales pages. Always think branding!
- GraphicsGraphic usage on your sales page is a two edged sword. It is a well known fact that people love to click on graphics so use an attractive graphic for your buy now button. It is also a well known fact that if your page takes too long to load many potential customers will just move on. Graphics can slow down the load time of your sales page so use them sparingly if you want increase conversion rate.
- ContentKeep it simple and straight to the point, but give your prospect a valid reason to purchase your product. The easiest way to do this is to set up a problem, talk about the solution, and make the call to action.
- Bullet PointsReaders like bullet points because they make finding information easy. Use them to list the benefits that your product offers. Resist the urge to create huge bullet point lists however. Split the list up with some text if you have more than five or six.
- Benefits vs. FeaturesList the benefits that your product or service provides to the customer, not the features. Customers could care less about the bells and whistles they are concerned with what the product can do for them.
As an internet professional you must optimize and test your sales page continually to increase conversion rate. These six points can help you accomplish that goal. Remember test, test, and more tests.
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