Landing Page Optimization – 4 Easy Tips to More Cash
Do you want to earn more cash? Every time that I ask that question of an internet business person the answer is always yes. Let me rephrase that. The verbal answer from the individual is always yes, but when I look at their landing page it is screaming “NO.”
Have you ever heard the old adage “You only get one chance to make a great first impression?” That adage is true in both the real world and in the virtual world of the internet. In the real world you can influence that first impression with a smile, firm handshake, and body language. In the virtual world you do not have that ability. All that you have is your landing page.
Here are 4 easy tips that will help with landing page optimization and making a great first impression.
1.) Where your prospective customer lands.
The entire objective of a landing page is to convince the prospective customer to purchase your product or join your list.
Do not send visitors to the main index page of your website. Create separate landing pages for each of your campaigns. In most cases your main page is going to have numerous links in the form of a navigation menu. This gives your prospect too many choices. Your goal is to get the conversion and too many choices means indecision. You visitor may wander all over your site and then leave without converting.
I cannot stress this enough. Give your prospect only 2 choices. They must either convert or hit the back button to leave. This is why you must send prospects to specifically designed landing pages.
2.) Creative Keyword Usage
Select you keywords carefully and use them in the text of your landing page. I am not saying that you should stuff the page full of them, after all you wrote your landing page for humans to read not to rank higher in the search engines. The entire purpose of your landing page is to gain conversions proper use of keywords in the text will help you achieve this purpose.
3.) Neat and Clean
The message that you are trying to convey to your prospect should be clear and easily understood. If you use too many large paragraphs or technical jargon your page will appear to be for the lack of a better term, “cluttered.” Most people do not like their lives to be full of clutter and this includes any landing pages that they might read.
4.) The Funnel Effect
Think of your landing page like a funnel. At the top we have the large opening of the headline. It is used to gather interest and deliver it to the next part of the funnel process, the sub-headlines. Use 2 or 3 progressively smaller headlines to lead or funnel your reader into the introduction paragraph. Use each element of your landing page to direct your reader to the next part.
Landing page optimization is essential if you want to get conversions. Create individual pages for each of your campaigns, use keywords correctly, keep your landing page neat and clean, and create a funnel effect and your conversion rate will improve dramatically.
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