If you have been in the internet marketing business for any length of time you know that testing is extremely important but if done by hand could dominate your time. You could hire someone to do it for you or you could simply purchase split testing software.

It its most basic form split testing is the process of creating two sets of sales copy that are exactly the same, copy A and copy B. You then change one element of copy B and then promote both equally. You can then judge which is best by looking at the conversion results. You would continue this process endlessly to produce copy with the highest conversion rate.

Technology has come to your rescue with split testing software. You can now set up dynamic copy that changes with each new visitor and gives you the results in hard numbered facts. Split testing software saves time by testing many elements of your copy simultaneously and thus saves money as well.

When you are shopping for split testing software do not just grab the first product that catches you eye. There are a few things that you need to consider when deciding which product is right for you. Here are a few things that you should consider before making a purchase.

1.) Ease of Use

You are making a purchase of split testing software to save time. If you have to spend a lengthy period of time just learning how to use the software are you actually saving time? We are all used to a windows or Mac based interface so would it not be prudent to purchase split testing software that uses a GUI that you are familiar with?

2.) Installation

Not everyone is adept at installing scripts or managing databases. If you are like me and have trouble with it then you need to look for a package that offers free or at least low cost installation. That will be one more worry off of your mind.

3.) Speed

Is it does its job split testing software can cause the load on your website to increase and thus slow the loading of your pages. Look for a package that is very fast and has minimal impact on load speed. PHP and mySQL based packages tend to be quite fast and it would be my suggestion that you go with one of them.

4.) Flash n Dash vs. Functionality

The cost of split testing software varies widely but do not be discouraged. While some of the more expensive versions have flashy graphs and offer more reports than you could possibly use you are going to pay for these bells and whistles. The most expensive is not always the best when it comes to split testing software. You have to balance functionality and features.

If you are looking for a great split testing software package do a Google search for something called Conversion Chicken. It should be hitting the market any day now and definitely gives you the most testing bang for your testing buck.

5.) It must be Seamless

One of the most important things that you need to look for in split testing software is how invisible it is to your customers. It must be cookie enabled to ensure that should a customer look at your sales page, decide not to buy, but visit again later they are presented with the same page that they viewed originally.

We all know that to succeed in business we must continually test copy and what could be better than a product that automates the process for you. Think of the hours that you will save with no need to create multiple pages. The time that you save can be used to promote your products or even develop new ones. Split testing software saves money, saves time, and makes your life easier, how can you go wrong?

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Split Testing Software – How to Choose The Perfect Product

Technorati Tags: automated testing software, conversion rate, conversion results, internet marketing, split testing

Often A B and Multivariate testing are simply referred to as split testing but there is a significant difference in them.

A B testing has probably been around as long as there has been written advertising. This is the process of creating your sales page then creating another just like the first in all respects except for one paragraph or section of the page. You would then market both copies of your page to discover which had the best response or conversion rate.

The disadvantage of this type of testing is that it takes significant amounts of time to test all aspects of the copy such as the headline, leading paragraph, call to action, etc.

The big difference between A B and Multivariate Testing is in how the testing process works. As we stated above A B testing can only process one part of your sales page or letter at a time. Multivariate testing on the other hand can test as many sections as you like all at the same time.

Unlike A B testing, multivariate testing is not limited to one paragraph or headline when testing. It can test all aspects of your sales page at once. To conduct this type of testing you will need a software package that will be installed on your server. Multivariate software can be inexpensive or cost a substantial amount. It depends on how many graphs and reports that you want.

A B and Multivariate testing software is a must have if you want to succeed in the modern internet market. There are also quite a few packages to choose from. A B and Multivariate testing software packages run the entire spectrum when thinking of cost. There are cost effective packages as well as very expensive ones.

The key to choosing the correct software package is determining what you want and what you need. Do you need a package that produces pretty graphs and every report that you can think of? If so then expect to lay out some cash.

On the other hand if your goal is to boost sales quickly and cost effectively then consider a lower priced package that has all of the capabilities that the expensive ones do except the graphs and reports. My advice is to purchase the package that gives you the most bang for the buck. It will pay for itself dozens of times over in the end.

Once the software is installed on your server and you have set the variables it will prove to be an invaluable asset. When one visitor arrives at your page they will be presented with a version of your sales page. The visitor is also tracked in order to ensure that they receive the same page should they choose not to purchase at the time and return later.

A B and Multivariate Testing have their differences as well as their pros and cons. Testing is one of the most important things that an internet business owner or any business owner for that matter can do. Testing is an on going process. It is something that must be done to ensure that your sales pages are optimized to grab visitors and turn them into paying customers.

Now that you understand how important A B and Multivariate testing is to the success or failure of your internet business what are you waiting for? Start testing now and increase your sales 100%, 200%, or even more.

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A B and Multivariate Testing – How A B and Multivariate Testing can Boost Sales and Increase Profit

Technorati Tags: A B and Multivariate Testing, conversions, multivariate testing, split test, split testing, testing software

 In a nutshell AB split testing is the process of testing the conversion capability of one sales page against another. AB split testing is a very powerful way of increasing both the conversion rate of your sales pages as well as the profitability of your business.

 In order for a business to be successful in the internet market place it is important that AB split testing be used in an ongoing basis. Successful business people constantly test their sales pages. What may have been a very successful page a few weeks past may not retain its conversion power as time goes on. By continually testing your sales pages you will be able to adapt as needed to a changing market.

Here is a 5 step process that will show you exactly how to AB split test.

1.) Sales Page (A)

 Create a complete sales page for your product or service.

2.) Sales Page (B)

 Create an identical page that you will use to test against the original page.

3.) Change an Attribute

 On sales page B you must decide which of the attributes that you want to change. You might change the headline, opening paragraph, teaser text, graphics, page layout, your bonus offers, or even the product price. The key is to change only one attribute.

4.) Split Test

 Determine the length of your test. I recommend 7 days as a minimum duration. Send equal amounts of traffic to each of the pages that you are testing.

5.) Analysis

 Compare the statistics for these pages at the end of the testing duration. The page which converted the most sales is the winner.

 You are not done, now you start the process over again using the winning page from this test as the base page for the next. Change a different attribute this time. If the headline was better on the first try changing the lead in paragraph this time. Continual testing will allow you always have the most powerful profit pulling sales pages possible.

 AB split testing of your sales pages should always be an ongoing process. You may be quite surprised at how a small change to your sales page and marketing message could have a large impact on your profit margin. AB split testing will give you the sound statistics that are needed to make educated decisions for your business. 

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How to use AB Split Testing to Increase Conversions and Profitability

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 There are many successful sales pages but most likely they did not start out that way. A truly successful sales page should always be a work in progress. What worked wonderfully a few weeks ago may not be converting at a rate that is satisfactory now.

 To super charge your sales pages you should be AB testing them. AB testing, also known as split testing is a process whereby you create multiple sales pages for the same product or service and track which of the pages has the higher conversion rate.

 In order to be a successful internet professional you must convert visitors to customers. The internet is very impersonal in that you do not meet a prospective customer face to face or even have a conversation with them on the phone. All you have is your sales page to persuade a potential customer to buy. AB testing can be the difference between a sales page that converts one or two sales per week and one that converts 10, 20, 50 or more sales per day.

 Here is an example of how I AB test my sales pages:

 1.) Creation

 I begin with a new sales page that I have created and then create two alternate pages. On these alternate pages I change a single attribute. On the first I may change the headline and on the second I reword the first paragraph.

2.) Traffic

 Once the pages are ready I start sending equal amounts of traffic to each page. In most cases I run the test for 7 days.

3.) And the Winner Is

 The page that had the best conversion rate was the one on which I changed the headline. This is the one that I will keep. The other two I keep in a folder on my computer so that I can review them occasionally.

4.) Repeat

 This time I start with the page that had the best conversion rate in my previous AB test. Again I write 2 new pages and change a single attribute. This time I will not change the headline because it was the winner in the last text. Then I run my process again.

 The key to developing an exceptionally powerful sales page is constant testing. When I have tested all elements of the page I begin the process again. This constant cycle of testing will increase both sales and profitability.

 If you are not AB testing then you basically saying “I don’t care about how many sales I make.” If you are saying something similar to that statement, you do not belong in the internet marketing business. Now that you understand the process you can start testing and start creating a profit pulling monster where you wimpy sales page used to be.

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How to Use AB Testing To Transform Your Wimpy Sales Page Into A Profit Monster

Technorati Tags: ab split testing, ab testing, business, conversion, conversion rate, internet, internet marketing, process, product, prospective customer