If you have been in the internet marketing business for any length of time you know that testing is extremely important but if done by hand could dominate your time. You could hire someone to do it for you or you could simply purchase split testing software.

It its most basic form split testing is the process of creating two sets of sales copy that are exactly the same, copy A and copy B. You then change one element of copy B and then promote both equally. You can then judge which is best by looking at the conversion results. You would continue this process endlessly to produce copy with the highest conversion rate.

Technology has come to your rescue with split testing software. You can now set up dynamic copy that changes with each new visitor and gives you the results in hard numbered facts. Split testing software saves time by testing many elements of your copy simultaneously and thus saves money as well.

When you are shopping for split testing software do not just grab the first product that catches you eye. There are a few things that you need to consider when deciding which product is right for you. Here are a few things that you should consider before making a purchase.

1.) Ease of Use

You are making a purchase of split testing software to save time. If you have to spend a lengthy period of time just learning how to use the software are you actually saving time? We are all used to a windows or Mac based interface so would it not be prudent to purchase split testing software that uses a GUI that you are familiar with?

2.) Installation

Not everyone is adept at installing scripts or managing databases. If you are like me and have trouble with it then you need to look for a package that offers free or at least low cost installation. That will be one more worry off of your mind.

3.) Speed

Is it does its job split testing software can cause the load on your website to increase and thus slow the loading of your pages. Look for a package that is very fast and has minimal impact on load speed. PHP and mySQL based packages tend to be quite fast and it would be my suggestion that you go with one of them.

4.) Flash n Dash vs. Functionality

The cost of split testing software varies widely but do not be discouraged. While some of the more expensive versions have flashy graphs and offer more reports than you could possibly use you are going to pay for these bells and whistles. The most expensive is not always the best when it comes to split testing software. You have to balance functionality and features.

If you are looking for a great split testing software package do a Google search for something called Conversion Chicken. It should be hitting the market any day now and definitely gives you the most testing bang for your testing buck.

5.) It must be Seamless

One of the most important things that you need to look for in split testing software is how invisible it is to your customers. It must be cookie enabled to ensure that should a customer look at your sales page, decide not to buy, but visit again later they are presented with the same page that they viewed originally.

We all know that to succeed in business we must continually test copy and what could be better than a product that automates the process for you. Think of the hours that you will save with no need to create multiple pages. The time that you save can be used to promote your products or even develop new ones. Split testing software saves money, saves time, and makes your life easier, how can you go wrong?

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Split Testing Software – How to Choose The Perfect Product

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Often A B and Multivariate testing are simply referred to as split testing but there is a significant difference in them.

A B testing has probably been around as long as there has been written advertising. This is the process of creating your sales page then creating another just like the first in all respects except for one paragraph or section of the page. You would then market both copies of your page to discover which had the best response or conversion rate.

The disadvantage of this type of testing is that it takes significant amounts of time to test all aspects of the copy such as the headline, leading paragraph, call to action, etc.

The big difference between A B and Multivariate Testing is in how the testing process works. As we stated above A B testing can only process one part of your sales page or letter at a time. Multivariate testing on the other hand can test as many sections as you like all at the same time.

Unlike A B testing, multivariate testing is not limited to one paragraph or headline when testing. It can test all aspects of your sales page at once. To conduct this type of testing you will need a software package that will be installed on your server. Multivariate software can be inexpensive or cost a substantial amount. It depends on how many graphs and reports that you want.

A B and Multivariate testing software is a must have if you want to succeed in the modern internet market. There are also quite a few packages to choose from. A B and Multivariate testing software packages run the entire spectrum when thinking of cost. There are cost effective packages as well as very expensive ones.

The key to choosing the correct software package is determining what you want and what you need. Do you need a package that produces pretty graphs and every report that you can think of? If so then expect to lay out some cash.

On the other hand if your goal is to boost sales quickly and cost effectively then consider a lower priced package that has all of the capabilities that the expensive ones do except the graphs and reports. My advice is to purchase the package that gives you the most bang for the buck. It will pay for itself dozens of times over in the end.

Once the software is installed on your server and you have set the variables it will prove to be an invaluable asset. When one visitor arrives at your page they will be presented with a version of your sales page. The visitor is also tracked in order to ensure that they receive the same page should they choose not to purchase at the time and return later.

A B and Multivariate Testing have their differences as well as their pros and cons. Testing is one of the most important things that an internet business owner or any business owner for that matter can do. Testing is an on going process. It is something that must be done to ensure that your sales pages are optimized to grab visitors and turn them into paying customers.

Now that you understand how important A B and Multivariate testing is to the success or failure of your internet business what are you waiting for? Start testing now and increase your sales 100%, 200%, or even more.

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A B and Multivariate Testing – How A B and Multivariate Testing can Boost Sales and Increase Profit

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 Automated testing software comes in every price range from free for very simple versions to more than a couple of thousand for the most advanced. With automated testing software, much like any other product, you get what you pay for. Free and low priced versions may only allow A/B type testing with only one or two variables while the higher end packages which fall into multivariate testing allow as many variables as you would like.

 I have conducted thousands of split tests and here are some of the things that I would look for when considering automated testing software

1.)  It must be invisible

 I do not want my customers to know that I am split testing. The automated testing software must be capable of using cookies to ensure that should a customer decide not to buy at this time and return later, they will be presented with the same page they viewed earlier.

2.) Number of variables tested

 The automated testing software that I would choose must allow unlimited testing. This type of software is usually used in multivariate testing and I need to be able to test as many variables as needed.  To purchase a software package with limited tests is simply tossing money out the window.

3.) Coding

 My pages tend to get a large amount of traffic so I want an automated testing software package that can handle this. Packages that use PHP and mySQL tend to be very fast and would be the ones on the top of my list.

4.) Ease of Use

 If I purchase an automated testing software package it is to save time. I do not want to spend a large amount of time learning the software. A package with an easy to use and familiar windows based control panel would make the learning curve much easier to handle.

5.) Installation

 While I can install scripts and have done so in the past I prefer that those who are familiar with the setup and operation of the script install it for me. A good automated testing software package should offer either free or low cost installation.

 There you have it, the five things that I would look for when determining which automated testing software to purchase.

 Automated testing software can save time by performing time intensive tasks giving you more time to work on other aspects of your business. While prices for this type of software can range from very inexpensive through a couple of thousand dollars you should always remember that you get what you pay for. When considering the purchase of a software package you should consider the visibility to customers, the number of variables that it can test, how it is coded, ease of use, and installation. Use automated testing software to free up your valuable time.

Don't Miss Out On My FREE Report - Increase Your Sales By Over 214% In Under 24 Hours! Stop Losing Sales! To An Un-Optimized Sales Page - Join 327 Others Who Have Increased Their Sales By An Average Of 78%

How to Chose Automated Testing Software that is Right for You

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