If you really want to be a career copywriter mastering the art of the headline is one of the most important things that you will ever do. 80% of all sales are either won or lost simply through the power of the headline.

Here are 5 time-tested and proven headline writing tips for the career copywriter.

1.) Use headline formulas that work.

These headline formulas would not be in use if they did not work and as a career copywriter you should be taking advantage of them. Here are a few examples

• Little Known Ways to *blank*
• Here is a Method that is Helping *blank* to *blank*
• Who Else Wants *blank*?
• The Secret of *blank*
• Get Rid of *problem* Once and For All
• Here is a Quick Way to *solve a problem*

2.) Use “Quotations” around your Headlines

Quotation marks used around the headline give it the appearance of a testimonial, and as any career copywriter might know the power of peer persuasion can be truly awesome.

3.) Size

Size matters! Many copywriters resort to thinking that bigger is always better but nothing could be farther from the truth. A career copywriter must realize that a headline should stand out but still be readable and kept in comparable scale with the rest of the copy font used in the sales page.

4.) Never End Your Headline with a Period

In school as children we were taught what punctuation marks mean. We were taught that a period means that we have come to the end of a sentence. As adult consumers that same principle is still in our mind. We come to a period and we think that it is the end. As a career copywriter you never want your reader to think that they have come to the end and should move on. Instead of using a single period try using “…” this will give the impression that there is more to learn and direct the reader to the flow.

5.) Funnel the Flow

As a career copywriter you should think of the sales page as a funnel. The object of a funnel is to gather large amounts of something and send it to a designated location. The same is true with sales copy. Think of the headline as the mouth of the funnel. The object is to interest as many readers as you can and begin to direct them to the call to action as the final objective.

If you want to become a successful career copywriter you must master the art of writing a headline and managing the flow of the sales funnel. If you use tried and true headline formulas, make your headline appear as a testimonial by using quotations, keep the size in proportion with the rest of the copy, avoid using a period at the end of the headline and funnel the flow you will succeed an prosper as a career copywriter.

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Career Copywriter – 5 Easy Steps To Writing Magnetic Headlines

Technorati Tags: conversion, conversion rate, copy writing, copywriter, copywriting, copywriting tips, headlines, writing tips

Nothing sells a product quicker than one person speaking to another and saying how great your product is, or how much it helped them. In this article our copywriting tip will be all about the power of this type of advertising and how it should be adapted to increase website conversion.

Do you know what separates successful internet marketers from people that are struggling to earn a living on the internet? It is really very simple. Those internet professionals who are successful understand the power of peer persuasion.

The successful marketer knows that what other say about you, your product, service, or your business itself is 1000% more convincing than anything that you can say yourself. When a customer reads you copy and you are tooting your own horn they automatically think that you are just blowing a lot of steam to make your product or service seem like the best thing since sliced bread. On the other hand when your customer reads testimonials from other satisfied customers they tend to believe them. It is for this reason that learning to understand power of peer persuasion or testimonials is a very important copywriting tip.

Do not take my word for it regarding the power of testimonials. If you have been an internet marketer for any length of time you understand that testing is part of running a successful business. Set up a test with and without testimonials. You can then wait and compare the results and discover that this copywriting tip was right all along.

Getting positive and persuasive testimonials to use in your copy is not difficult. The first thing that you have to do is provide a top notch product and impeccable service. Give a few copies of your product to people that you know and ask them to look over and then ask them what they think. You can then use their comments as a testimonial.

Once your product has hit the market and you have made some sales email your customers and ask how they liked it. Make sure that you advise them somewhere in your email that their response may be used in advertising just to cover your own behind though.

Another part of this copywriting tip is about how to present a testimonial. A picture speaks a thousand words. If possible get a headshot of the person behind the testimonial. If your niche is information marketing and you gave out copies to other marketers for review getting a photo is usually pretty easy, these guys love to get their picture on a product website. It might be harder with everyday people.

How you present the author of the testimonial is important as well, especially if there is no headshot. Here are two examples.

Dave, UT

Dave J., Ogden UT

Which to do you think would be more persuasive? Present your author by first name and last initial, city and state. This gives the impression that the testimonial is more genuine.

If you never take any other copywriting tip seriously, take this one and take it to heart. Using the power of peer persuasion is one of the keys to boosting conversion rate and increasing sales.

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Copywriting Tip – The Power of Peer Persuasion

Technorati Tags: conversion, conversion rate, copy writing, copywriting, testimonials

After you have written copy for a while the words just seem to flow, that is an art. The scientific side of copywriting can be expressed in 10 simple copywriting tips.

1.) Create a Killer Headline.

This is the most important part of your copy. Great headlines are responsible for 80% of your sales.

2.) Write from the proper point of view

When you are creating your sales copy one of the best copywriting tips is to write from a customer’s point of view. Try to put yourself in their shoes. What would excite you about the product or service?

3.) Write about benefits, not features.

The average customer could care less about all of the bells and whistles that your product might feature. What they are really concerned with is quite simple. All that they are concerned with is how your product or service can benefit them. Period.

4.) Read your copy out loud.

Ok this might sound silly but trust me and give it a try. This is honestly one of the best copywriting tips you will learn. You want your copy to sound right and flow smoothly. Reading your copy aloud will help you identify parts that may not flow as smoothly or sound as good as you thought they might.

5.) Proofread

When your copy is complete read it over yourself and fix any problems that might arise, but do not stop there. One of the best copywriting tips is to have a friend or family member proofread it as well. They will most likely pick up on anything that you have missed.

6.) Keep it personal

You want everyone who reads your copy to feel like you are talking only to them. Keep your copy personal. Instead of statements such as “We give you” you might try something more like “Let me give you”, or “I want to give you.”

7.) Be specific.

This is one of the most powerful copywriting tips. Be specific, especially in headlines. A headline that reads “Stop smoking quickly and easily” might be somewhat interesting, but compare it to “Stop smoking in less than 14 days.” Which do you think would pique the interest of a prospective customer more?

8.) The KISS Theory

Keep It Simple…Stupid. I really do not know where this theory began but it has been around for years and it makes it into my 10 copywriting tips because it is true. Keep technical jargon and industry speak out of your copy. Potential customers want to read something that is easily understandable.

9.) Make an offer above the fold

What does that mean? The term “above the fold” means that the offer is visible without using the scroll bar. In fact you might want to space out a number of “call to action” buttons or links throughout your copy. Make it as easy as possible for the customer to order.

10.) Include testimonials.

Never under estimate the power a reference. The testimonial is a very powerful selling tool. Remember that what others say about your product, service, or company is exponentially more powerful than anything that you can say about it yourself.

There you have it, 10 super easy copywriting tips that can lead to a profitable future. Use these copywriting tips to improve your skills, increase conversions, and grow your business.

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10 No Nonsense Copywriting Tips For a Profitable New Year

Technorati Tags: copywriting tips, internet marketing, profit, Sales

Before we get into the steps lets talk a bit about testing. To truly increase website conversion you must test, test, and test some more. Honestly, testing is something that you need to do constantly. What works and is hot right now might not be so great a few weeks or even a few days down the road.

In you want to increase website conversion here are 6 vital areas that you should be testing. The steps are listed in rank of importance.

1.) The Headline

I know that you have probably heard the old adage “You only get one chance to make a good first impression”, we all have. Not only is that adage true in the world that we live in, it is true in the virtual world of the internet as well.

The headline is the single most important part of your sales page. If you want to increase website conversion this is the first place that you want to start testing. It is your first impression and you want to get off on the right foot.

A good headline will tell your prospective customers how your product or service will benefit them the most. Make sure that the headline does not mislead and that a prospect knows exactly what they are going to get for their hard earned dollar and you will increase website conversion.

2.) Call to Action

In this section of your website you will ask for the sale. Test this section constantly to increase website conversion. You might have the most powerful sales page ever written but if you call to action is not equally powerful you are losing sales.

3.) Lead in

Your headline grabbed the attention of your reader now it is the job of the lead in paragraph to nurture that interest. In some ways the lead in paragraph is almost as important as the headline. If you headline can increase website conversion by tapping your reader on the shoulder and getting their attention then your lead paragraph should grab them by the shirt collar and scream “Take a look at this!”

4.) Benefit and Bullets

People like bullet points. In fact bullet points will increase website conversion much better than using numbers or letters. Bullet points make information easy to find and readers like that. When creating your bullet list remember to break the list up every 4 or 5 points with some non-bulleted text. Last but not least when listing your benefits start out with the most important and end with the least important.

5.) Graphics and Load Speed

Graphics are something that is both a blessing and a curse. Graphics may make a sales page look good but may not increase website conversion because too many will slow the loading of your page.

In today’s society people are used to instant gratification and if they click to load your page and it takes more than a few seconds they may just hit the back button. Balance graphics and load speed carefully.

6.) Professional Look

Recently a Stamford University conducted a study regarding the professional look of a sales page. The study discovered that 46% of all internet sales are lost because the sales page lacked a professional look.

To increase website conversion and avoid falling into that percentile you might want to have a professional website designer create your site or include logos from VeriSign or BBBOnline. These logos alone will give your website a more professional look and increase website conversion.

The real key to increase website conversion is testing, testing, and you guessed it more testing. If your goal is to grow your business and achieve success you must increase website conversion. The elements discussed in this article are the most important parts of a sales page and if you continually test them you will increase website conversion.

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Increase Website Conversion – 6 Easy Steps To Increase Website Conversion

Technorati Tags: conversion, conversion rate, conversion rates, internet marketing, split testing

The first thing that you need to understand as an internet marketer is that testing is going to be an on going process and is something that you must do in order to produce an intelligent landing page. An intelligent landing page will convert more sales than one that is simply a static generic page.

Your landing page is going to be the he first thing that is viewed and must captivate your audience. The importance of a landing page is really twofold. Search engines such as Google rank your page based on how relevant it is to the search conducted by users. A high quality, intelligent landing page that is relevant to the keywords will receive a higher rank. An intelligent landing page that is highly optimized through testing will enjoy a much higher conversion rate.

To convert your dumb as a rock page into a profit producing intelligent landing page we need to look at a six areas in particular.

1. Navigation
The sole purpose of an intelligent landing page is to convert visitors into paying customers. That is it, nada, nothing else. If you are using your landing page for anything besides conversion then you are missing the point.

A truly intelligent landing page gives a visitor two choices. They may either purchase the product or leave. That is it. Do not give visitors a third choice because they will take it rather than click your purchase button.

In essence keep your intelligent landing page completely clear of any links other than your purchase button.

2. Logo
Branding is a very important part of your business. You want people to become accustomed to your brand. A logo is a big part of your branding endeavors and should be part of your intelligent landing page. Actually your logo should appear on every page on your website.

3. Graphics
Graphics can make or break a site, especially an intelligent landing page. Too many graphics will slow down the load time of your landing page and thus impact your bottom line. If your landing page loads too slowly visitors will hit the back button in a hurry. So keep graphics to a minimum on an Intelligent landing page.

4. Content
An intelligent landing page uses content to convince a visitor to become a customer. Keep it simple yet give your visitor valid reasons that they should purchase your products.

5. Bullet Points
Studies have shown that most readers like bullet points. An intelligent landing page uses bullet points to make finding information very easy for the visitor.

If you have a large amount of information for your visitor you should avoid one huge bullet point list. Break that huge list into a number of smaller lists. Try to keep the number of points at 5 or 6.

6. Benefits vs. Features
An intelligent landing page will list the benefits of the product or service first. The vast majority of customers want to know what a product can do for them first and foremost. Features come in a distant second.

If your landing page is not generating the conversions that it should then perhaps you should give it an IQ boost and transform it into an intelligent landing page that produces both better results and more profit.

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How to Create An Intelligent Landing Page That Produces Results

Technorati Tags: conversion capability, Intelligent Landing Page, internet business, internet marketing, landing page optimization

 Years ago a webmaster spent hours upon hours of time developing a website in a text editor. They would then have to view it in a web browser to determine if the page was correct. Today there a number of software packages on the market that are referred to as “what you see is what you get” or WYSIWYG. In this type of product you simply create the visual and text elements just as you would in a word processor and the software creates the code based on your choices.

 There are also a number of products on the market that provide you with blanks in which you add your information and then the software creates your landing page with the click of a button. I for one do not use this type of landing page software. For the most part this kind of software package does not give me enough control over the look and feel of my page.

 Regardless of which type of landing page software that you use or even if you use none at all there are a few basics that you should learn about a landing page and how to optimize it.

1.) Links and Navigation

 Your landing or sales page is not your home page. The entire purpose of you landing page is to convert visitors into customers and not give them an avenue to escape. When a visitor comes to your landing page you should present them with only 2 choices; convert or leave. That’s it. In the real world distractions kill conversations. In the virtual world of your landing page distractions do exactly the same thing.

2.) Logo

 You should be thinking about branding your products and nothing does that better than putting your logo on every page.

3.) Graphics

 It is a known fact that people like to click on graphics, so use a graphic for your order button, other than that keep graphics to a minimum. Graphics tend to slow down the load speed of your site and if you site is too slow many customers will just move on.

 Landing page software is something that can save time. There are a number of software products available but in my opinion WYSIWYG landing page software is better than the packages that just give you a bunch of blanks to insert your information. This type of software does not give the creative control that I like. Use landing page software to make your life easier but don’t give up your individuality by using a product that leaves very little options.

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How Landing Page Software Can Save Time And Money

Technorati Tags: conversion rate, developing a website, internet business, landing page optimization, landing page software, save time and money, software packages

Have you ever heard the old adage “You only get one chance to make a great first impression?” That adage is true in both the real world and in the virtual world of the internet. In the real world you can influence that first impression with a smile, firm handshake, and body language. In the virtual world you do not have that ability. All that you have is your landing page.

Here are 4 easy tips that will help with landing page optimization and making a great first impression.

1.) Where your prospective customer lands.

The entire objective of a landing page is to convince the prospective customer to purchase your product or join your list.

Do not send visitors to the main index page of your website. Create separate landing pages for each of your campaigns. In most cases your main page is going to have numerous links in the form of a navigation menu. This gives your prospect too many choices. Your goal is to get the conversion and too many choices means indecision. You visitor may wander all over your site and then leave without converting.

I cannot stress this enough. Give your prospect only 2 choices. They must either convert or hit the back button to leave. This is why you must send prospects to specifically designed landing pages.

2.) Creative Keyword Usage

Select you keywords carefully and use them in the text of your landing page. I am not saying that you should stuff the page full of them, after all you wrote your landing page for humans to read not to rank higher in the search engines. The entire purpose of your landing page is to gain conversions proper use of keywords in the text will help you achieve this purpose.

3.) Neat and Clean

The message that you are trying to convey to your prospect should be clear and easily understood. If you use too many large paragraphs or technical jargon your page will appear to be for the lack of a better term, “cluttered.” Most people do not like their lives to be full of clutter and this includes any landing pages that they might read.

4.) The Funnel Effect

Think of your landing page like a funnel. At the top we have the large opening of the headline. It is used to gather interest and deliver it to the next part of the funnel process, the sub-headlines. Use 2 or 3 progressively smaller headlines to lead or funnel your reader into the introduction paragraph. Use each element of your landing page to direct your reader to the next part.

Landing page optimization is essential if you want to get conversions. Create individual pages for each of your campaigns, use keywords correctly, keep your landing page neat and clean, and create a funnel effect and your conversion rate will improve dramatically.

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Landing Page Optimization – 4 Easy Tips to More Cash

Technorati Tags: conversions, great first impression, internet business person, keyword usage, landing optimization, landing page, landing page optimization, old adage, prospective customer, search engines