Years ago a webmaster spent hours upon hours of time developing a website in a text editor. They would then have to view it in a web browser to determine if the page was correct. Today there a number of software packages on the market that are referred to as “what you see is what you get” or WYSIWYG. In this type of product you simply create the visual and text elements just as you would in a word processor and the software creates the code based on your choices.

 There are also a number of products on the market that provide you with blanks in which you add your information and then the software creates your landing page with the click of a button. I for one do not use this type of landing page software. For the most part this kind of software package does not give me enough control over the look and feel of my page.

 Regardless of which type of landing page software that you use or even if you use none at all there are a few basics that you should learn about a landing page and how to optimize it.

1.) Links and Navigation

 Your landing or sales page is not your home page. The entire purpose of you landing page is to convert visitors into customers and not give them an avenue to escape. When a visitor comes to your landing page you should present them with only 2 choices; convert or leave. That’s it. In the real world distractions kill conversations. In the virtual world of your landing page distractions do exactly the same thing.

2.) Logo

 You should be thinking about branding your products and nothing does that better than putting your logo on every page.

3.) Graphics

 It is a known fact that people like to click on graphics, so use a graphic for your order button, other than that keep graphics to a minimum. Graphics tend to slow down the load speed of your site and if you site is too slow many customers will just move on.

 Landing page software is something that can save time. There are a number of software products available but in my opinion WYSIWYG landing page software is better than the packages that just give you a bunch of blanks to insert your information. This type of software does not give the creative control that I like. Use landing page software to make your life easier but don’t give up your individuality by using a product that leaves very little options.

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How Landing Page Software Can Save Time And Money

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