If you have been in the internet marketing business for any length of time you know that testing is extremely important but if done by hand could dominate your time. You could hire someone to do it for you or you could simply purchase split testing software.

It its most basic form split testing is the process of creating two sets of sales copy that are exactly the same, copy A and copy B. You then change one element of copy B and then promote both equally. You can then judge which is best by looking at the conversion results. You would continue this process endlessly to produce copy with the highest conversion rate.

Technology has come to your rescue with split testing software. You can now set up dynamic copy that changes with each new visitor and gives you the results in hard numbered facts. Split testing software saves time by testing many elements of your copy simultaneously and thus saves money as well.

When you are shopping for split testing software do not just grab the first product that catches you eye. There are a few things that you need to consider when deciding which product is right for you. Here are a few things that you should consider before making a purchase.

1.) Ease of Use

You are making a purchase of split testing software to save time. If you have to spend a lengthy period of time just learning how to use the software are you actually saving time? We are all used to a windows or Mac based interface so would it not be prudent to purchase split testing software that uses a GUI that you are familiar with?

2.) Installation

Not everyone is adept at installing scripts or managing databases. If you are like me and have trouble with it then you need to look for a package that offers free or at least low cost installation. That will be one more worry off of your mind.

3.) Speed

Is it does its job split testing software can cause the load on your website to increase and thus slow the loading of your pages. Look for a package that is very fast and has minimal impact on load speed. PHP and mySQL based packages tend to be quite fast and it would be my suggestion that you go with one of them.

4.) Flash n Dash vs. Functionality

The cost of split testing software varies widely but do not be discouraged. While some of the more expensive versions have flashy graphs and offer more reports than you could possibly use you are going to pay for these bells and whistles. The most expensive is not always the best when it comes to split testing software. You have to balance functionality and features.

If you are looking for a great split testing software package do a Google search for something called Conversion Chicken. It should be hitting the market any day now and definitely gives you the most testing bang for your testing buck.

5.) It must be Seamless

One of the most important things that you need to look for in split testing software is how invisible it is to your customers. It must be cookie enabled to ensure that should a customer look at your sales page, decide not to buy, but visit again later they are presented with the same page that they viewed originally.

We all know that to succeed in business we must continually test copy and what could be better than a product that automates the process for you. Think of the hours that you will save with no need to create multiple pages. The time that you save can be used to promote your products or even develop new ones. Split testing software saves money, saves time, and makes your life easier, how can you go wrong?

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Split Testing Software – How to Choose The Perfect Product

Technorati Tags: automated testing software, conversion rate, conversion results, internet marketing, split testing

 In the most common form of testing two ads are created. The first is the control copy and is published as is. The second is published with one element changed. This process can be long and laborious since only one element is tested at a time. The type of testing that I am describing here is call A/B or split testing.

 Thank goodness that there is now a newer and faster way to test. Multivariate testing allows the internet professional to test as many elements of their sales page as they like …at the same time. Multivariate testing is much quicker than the antiquated split testing method. If you really want to optimize your sales materials quickly then a multivariate testing software package is a must have.

 Before jumping off into the deep end and grabbing the first multivariate testing software that you see there is one thing that you should know. Software packages range in cost from free to several thousand dollars. Just remember the old adage “you get what you pay for.” Free or low cost might seem attractive but chances are that the software is quite limited in its functionality. Here are 5 points to consider when deciding on the proper multivariate testing software package.

 1.) How easy is it to use?

 You are purchasing a multivariate testing software package to save time. How much time are you saving if you have to spend a few weeks learning how to use it properly? I suggest that you stick to packages that offer windows based control panel. We all use windows every day and are very familiar with it.

2.) Installation woes

 Some of these packages can be quite complicated to install if you are not well versed in database usage and scripting languages. When purchasing a multivariate testing software package try to find one that offers free or low cost installation.

3.)  Speed

 Multivariate testing software can cause your website to become very busy as it does its job. You want a package that is fast and does not slow the loading of your pages. My suggestion here is that you stick with one that uses PHP and mySQL. These packages tend to be very fast with minimal impact on load speed.

4.) Number of Variables

 Lower end multivariate testing software is usually limited in the number of variables that you can test simultaneously. This gets back to getting what you pay for. To optimize your sales page as quickly and efficiently as possible you must be able to test many variables at once.

5.) Seamless integration

 The multivariate testing software that you choose must be invisible to your customer. It must be capable of using cookies to ensure that should a customer leave without converting and return later they will be presented with the same sales page.

 Multivariate testing software can save valuable time by conducting numerous tests all on the same page. There is no need to create multiple sales pages. Using this software is a very intelligent way to optimize your sales page continually and increase conversions. As an internet professional how can you go wrong with multivariate testing software?

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Multivariate Testing Software – Fast and Easy Testing to Maximum Profit

Technorati Tags: business success, installation woes, multivariate testing, multivariate testing software, sales materials, scripting languages, software packages

 Split testing has been around for a very long time and all successful internet marketers use it. This method allows you to test one page element at a time to determine what is more successful. The major drawback to split testing is the amount of time involved. Testing one element then another, and another can be very time consuming. Multivariate testing will allow you to test as many elements as you wish at the same time thus saving valuable time.

 Multivariate testing software is set up on your server and you supply the program with a number of variations for each element of your sales page that you want to test. This can be as simple or as intricate as you desire. The attributes that you might test are headlines, lead in paragraph, font, layout, color, border, and price just to name a few. The list is almost endless.

After you supply the software package with all of your variables it will dynamically generate your sales page and track the corresponding results. For instance you will discover if the white or pale blue background produced more sales etc.

 If you are seriously interested in conducting the most testing in the least amount of time then multivariate testing is the answer you have been looking for. Imagine simply testing a headline using the A/B split testing method. How long would it take? In most cases I usually gave my test at least one week to build statistics. Then I would compare the two pages. If I had been using multivariate testing I could have tested twenty or more attributes in that amount of time and we all know that in our business time is money.

 Multivariate testing is convenient in that it allows you to test as many variables as you like at the same time and all on the same sales page. You do not have to construct multiple sales pages to test each element and worry about distributing traffic to each page equally. You do not have to make changes to your advertising in order to facilitate the test, everything continues as normal.

 While multivariate testing is the easiest way to test your sales page elements it has one drawback over A/B Split testing and that is cost. Split testing really only cost the internet professional some time whereas multivariate testing will cost them a few bucks. In the Low End (sub $500) price range there is really one one good option: The <A HREF=’http://www.evosplittester.com’>Evolutionary Split Tester</A>. If you want a more robust, more capable program, be prepared to shell out several thousand dollars.

 Multivariate testing has distinct advantages when compared with the traditional A/B split testing methods that so many of us are used to. Multivariate testing saves time by allowing you to test multiple variables at one time and is convenient in that there is no need to set up multiple sales pages. Everything is done on one page. The drawback to this form of testing is its price. Internet professionals who are just starting out may find the price tag somewhat discouraging. Multivariate testing will help you increase your profit by constantly testing the variables on your sales page. You can then keep the good and toss the bad.

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How Multivariate Testing can be used to Optimize Profit

Technorati Tags: amount of time, business time, conversion rate, multivariate testing, successful internet marketers, testing software, time is money, variables, variations