If you have been in the internet marketing business for any length of time you know that testing is extremely important but if done by hand could dominate your time. You could hire someone to do it for you or you could simply purchase split testing software.

It its most basic form split testing is the process of creating two sets of sales copy that are exactly the same, copy A and copy B. You then change one element of copy B and then promote both equally. You can then judge which is best by looking at the conversion results. You would continue this process endlessly to produce copy with the highest conversion rate.

Technology has come to your rescue with split testing software. You can now set up dynamic copy that changes with each new visitor and gives you the results in hard numbered facts. Split testing software saves time by testing many elements of your copy simultaneously and thus saves money as well.

When you are shopping for split testing software do not just grab the first product that catches you eye. There are a few things that you need to consider when deciding which product is right for you. Here are a few things that you should consider before making a purchase.

1.) Ease of Use

You are making a purchase of split testing software to save time. If you have to spend a lengthy period of time just learning how to use the software are you actually saving time? We are all used to a windows or Mac based interface so would it not be prudent to purchase split testing software that uses a GUI that you are familiar with?

2.) Installation

Not everyone is adept at installing scripts or managing databases. If you are like me and have trouble with it then you need to look for a package that offers free or at least low cost installation. That will be one more worry off of your mind.

3.) Speed

Is it does its job split testing software can cause the load on your website to increase and thus slow the loading of your pages. Look for a package that is very fast and has minimal impact on load speed. PHP and mySQL based packages tend to be quite fast and it would be my suggestion that you go with one of them.

4.) Flash n Dash vs. Functionality

The cost of split testing software varies widely but do not be discouraged. While some of the more expensive versions have flashy graphs and offer more reports than you could possibly use you are going to pay for these bells and whistles. The most expensive is not always the best when it comes to split testing software. You have to balance functionality and features.

If you are looking for a great split testing software package do a Google search for something called Conversion Chicken. It should be hitting the market any day now and definitely gives you the most testing bang for your testing buck.

5.) It must be Seamless

One of the most important things that you need to look for in split testing software is how invisible it is to your customers. It must be cookie enabled to ensure that should a customer look at your sales page, decide not to buy, but visit again later they are presented with the same page that they viewed originally.

We all know that to succeed in business we must continually test copy and what could be better than a product that automates the process for you. Think of the hours that you will save with no need to create multiple pages. The time that you save can be used to promote your products or even develop new ones. Split testing software saves money, saves time, and makes your life easier, how can you go wrong?

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Split Testing Software – How to Choose The Perfect Product

Technorati Tags: automated testing software, conversion rate, conversion results, internet marketing, split testing

Before we get into the steps lets talk a bit about testing. To truly increase website conversion you must test, test, and test some more. Honestly, testing is something that you need to do constantly. What works and is hot right now might not be so great a few weeks or even a few days down the road.

In you want to increase website conversion here are 6 vital areas that you should be testing. The steps are listed in rank of importance.

1.) The Headline

I know that you have probably heard the old adage “You only get one chance to make a good first impression”, we all have. Not only is that adage true in the world that we live in, it is true in the virtual world of the internet as well.

The headline is the single most important part of your sales page. If you want to increase website conversion this is the first place that you want to start testing. It is your first impression and you want to get off on the right foot.

A good headline will tell your prospective customers how your product or service will benefit them the most. Make sure that the headline does not mislead and that a prospect knows exactly what they are going to get for their hard earned dollar and you will increase website conversion.

2.) Call to Action

In this section of your website you will ask for the sale. Test this section constantly to increase website conversion. You might have the most powerful sales page ever written but if you call to action is not equally powerful you are losing sales.

3.) Lead in

Your headline grabbed the attention of your reader now it is the job of the lead in paragraph to nurture that interest. In some ways the lead in paragraph is almost as important as the headline. If you headline can increase website conversion by tapping your reader on the shoulder and getting their attention then your lead paragraph should grab them by the shirt collar and scream “Take a look at this!”

4.) Benefit and Bullets

People like bullet points. In fact bullet points will increase website conversion much better than using numbers or letters. Bullet points make information easy to find and readers like that. When creating your bullet list remember to break the list up every 4 or 5 points with some non-bulleted text. Last but not least when listing your benefits start out with the most important and end with the least important.

5.) Graphics and Load Speed

Graphics are something that is both a blessing and a curse. Graphics may make a sales page look good but may not increase website conversion because too many will slow the loading of your page.

In today’s society people are used to instant gratification and if they click to load your page and it takes more than a few seconds they may just hit the back button. Balance graphics and load speed carefully.

6.) Professional Look

Recently a Stamford University conducted a study regarding the professional look of a sales page. The study discovered that 46% of all internet sales are lost because the sales page lacked a professional look.

To increase website conversion and avoid falling into that percentile you might want to have a professional website designer create your site or include logos from VeriSign or BBBOnline. These logos alone will give your website a more professional look and increase website conversion.

The real key to increase website conversion is testing, testing, and you guessed it more testing. If your goal is to grow your business and achieve success you must increase website conversion. The elements discussed in this article are the most important parts of a sales page and if you continually test them you will increase website conversion.

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Increase Website Conversion – 6 Easy Steps To Increase Website Conversion

Technorati Tags: conversion, conversion rate, conversion rates, internet marketing, split testing

 The first thing that you should realize is that sales pages are important for two very good reasons.

• Google and other search engines care about how relevant you page is to the search. I high quality relevant sales page receives better PPC ranking for less money. Not to mention more clicks. 

• Highly optimized sales pages enjoy much higher conversion rates. This means that you are getting more leads for your advertising dollars. 

Here are a number of ways to turn a hum drum sales page into a profit pulling monster.

1. NavigationWhat is the entire purpose of your sales page? The purpose of course is to convert visitors into customers. If you want to dramatically increase your conversion rate you should only offer your visitor two choices, convert or leave. The only link on your sales page should be the “buy now” button.
2. LogoYou should have a logo designed and include it on every page of your website including sales pages. Always think branding!
3. GraphicsGraphic usage on your sales page is a two edged sword. It is a well known fact that people love to click on graphics so use an attractive graphic for your buy now button. It is also a well known fact that if your page takes too long to load many potential customers will just move on. Graphics can slow down the load time of your sales page so use them sparingly if you want increase conversion rate.
4. ContentKeep it simple and straight to the point, but give your prospect a valid reason to purchase your product. The easiest way to do this is to set up a problem, talk about the solution, and make the call to action.
5. Bullet PointsReaders like bullet points because they make finding information easy. Use them to list the benefits that your product offers. Resist the urge to create huge bullet point lists however. Split the list up with some text if you have more than five or six.
6. Benefits vs. FeaturesList the benefits that your product or service provides to the customer, not the features. Customers could care less about the bells and whistles they are concerned with what the product can do for them.

As an internet professional you must optimize and test your sales page continually to increase conversion rate. These six points can help you accomplish that goal. Remember test, test, and more tests.

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Increase Conversion Rate – 6 Keys To Boosting Your Conversion Rate

Technorati Tags: conversion rate, conversion rates, Increase Conversion, increase conversion rate, other search engines, relevant sales, straight to the point

 Years ago a webmaster spent hours upon hours of time developing a website in a text editor. They would then have to view it in a web browser to determine if the page was correct. Today there a number of software packages on the market that are referred to as “what you see is what you get” or WYSIWYG. In this type of product you simply create the visual and text elements just as you would in a word processor and the software creates the code based on your choices.

 There are also a number of products on the market that provide you with blanks in which you add your information and then the software creates your landing page with the click of a button. I for one do not use this type of landing page software. For the most part this kind of software package does not give me enough control over the look and feel of my page.

 Regardless of which type of landing page software that you use or even if you use none at all there are a few basics that you should learn about a landing page and how to optimize it.

1.) Links and Navigation

 Your landing or sales page is not your home page. The entire purpose of you landing page is to convert visitors into customers and not give them an avenue to escape. When a visitor comes to your landing page you should present them with only 2 choices; convert or leave. That’s it. In the real world distractions kill conversations. In the virtual world of your landing page distractions do exactly the same thing.

2.) Logo

 You should be thinking about branding your products and nothing does that better than putting your logo on every page.

3.) Graphics

 It is a known fact that people like to click on graphics, so use a graphic for your order button, other than that keep graphics to a minimum. Graphics tend to slow down the load speed of your site and if you site is too slow many customers will just move on.

 Landing page software is something that can save time. There are a number of software products available but in my opinion WYSIWYG landing page software is better than the packages that just give you a bunch of blanks to insert your information. This type of software does not give the creative control that I like. Use landing page software to make your life easier but don’t give up your individuality by using a product that leaves very little options.

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How Landing Page Software Can Save Time And Money

Technorati Tags: conversion rate, developing a website, internet business, landing page optimization, landing page software, save time and money, software packages

 If this sounds like you then fear not the answer to testing efficiently and almost effortlessly is split testing software. If you are not already using split testing software here are X reasons that you should be.

1.) Saves Time and Money

 It seems that there are never enough hours in the day for a hard working internet professional. Split testing software will automate the testing process that demands so much time and as we all know time is money.

2.) Improved Conversion Rate

 Stay on top of the trends and ebb and flow of the internet. With a fully optimized sales page you will see conversion rate improve dramatically. 

How many visitors does your sales page get per day? What is your current conversion rate? Imagine is you could add just 1% to your current rate. That really does not sound like much does it? It is much more than you think. Take a look at this example.

 Suppose you get 500 visitors per day and have a conversion rate of 1%. The average sale comes to $25. At your current conversion rate you are earning about $45,000 per year. Now if you could grow your conversion rate by just 1% your income would zoom up to over $90,000. One percent does not sound like much but you can see for yourself. Would and extra $45,000 help your out?

3.) Easy to Install

 Most of the split testing software on the market is easy to install and many companies offer free or low cost installation services to those who wish it. Your split testing campaign can be online and running in a matter of minutes.

4.) Ease of Use

 The vast majority of this automated software is quite easy to use and many present the user with a familiar windows type of environment. If you can upload a simple webpage then you already have enough expertise to use split testing software

5.) Test Multiple Variables 

Gone are the days of laboriously changing one element at a time. With split testing software you can test as many elements of your sales page as you like all at the same time.

 Split testing software is one of the best time and money savers to come along for the internet professional in quite some time. Not only is it easy to install and use, it will improve your conversion rate dramatically and let you test many variables all at once. If you truly want to stay on top of the market and rake in the money then why are you not using split testing software?

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Split Testing Software is Both a Time and Money Saver

Technorati Tags: conversion rate, developing new products, internet business person, split test, split testing, split testing software, time and money

 In the most common form of testing two ads are created. The first is the control copy and is published as is. The second is published with one element changed. This process can be long and laborious since only one element is tested at a time. The type of testing that I am describing here is call A/B or split testing.

 Thank goodness that there is now a newer and faster way to test. Multivariate testing allows the internet professional to test as many elements of their sales page as they like …at the same time. Multivariate testing is much quicker than the antiquated split testing method. If you really want to optimize your sales materials quickly then a multivariate testing software package is a must have.

 Before jumping off into the deep end and grabbing the first multivariate testing software that you see there is one thing that you should know. Software packages range in cost from free to several thousand dollars. Just remember the old adage “you get what you pay for.” Free or low cost might seem attractive but chances are that the software is quite limited in its functionality. Here are 5 points to consider when deciding on the proper multivariate testing software package.

 1.) How easy is it to use?

 You are purchasing a multivariate testing software package to save time. How much time are you saving if you have to spend a few weeks learning how to use it properly? I suggest that you stick to packages that offer windows based control panel. We all use windows every day and are very familiar with it.

2.) Installation woes

 Some of these packages can be quite complicated to install if you are not well versed in database usage and scripting languages. When purchasing a multivariate testing software package try to find one that offers free or low cost installation.

3.)  Speed

 Multivariate testing software can cause your website to become very busy as it does its job. You want a package that is fast and does not slow the loading of your pages. My suggestion here is that you stick with one that uses PHP and mySQL. These packages tend to be very fast with minimal impact on load speed.

4.) Number of Variables

 Lower end multivariate testing software is usually limited in the number of variables that you can test simultaneously. This gets back to getting what you pay for. To optimize your sales page as quickly and efficiently as possible you must be able to test many variables at once.

5.) Seamless integration

 The multivariate testing software that you choose must be invisible to your customer. It must be capable of using cookies to ensure that should a customer leave without converting and return later they will be presented with the same sales page.

 Multivariate testing software can save valuable time by conducting numerous tests all on the same page. There is no need to create multiple sales pages. Using this software is a very intelligent way to optimize your sales page continually and increase conversions. As an internet professional how can you go wrong with multivariate testing software?

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Multivariate Testing Software – Fast and Easy Testing to Maximum Profit

Technorati Tags: business success, installation woes, multivariate testing, multivariate testing software, sales materials, scripting languages, software packages

 Your sales page is one of the most important pieces of your internet business and it should be continually tested and improved. If you sales page is not getting results then you can increase conversion by testing the following items listed in order of importance.

1.) The Headline

 In the real world you only get one chance to make a first impression and it is the same in the world of internet marketing. In the internet marketing world the headline on your sales page is all that you have to make that valuable first impression, so you have to make the most of it. A well constructed headline will clearly inform the prospective customer of the largest benefit(s) that is offered by your product or service. It should tell your viewer exactly what they are going to get.

2.) Call to Action

 Call to action (your offer) is the section of your sales page that asks for the sale. You may have a killer sales page but if your call to action is not just as powerful you are losing sales.

3.) Lead in

 The lead in is the first paragraph beneath your headline and is the third most important part of your sales page. This paragraph rivals the headline for power. It should be written to basically grab the visitor by the collar and scream “look at this.”

4.) Benefit and Bullets

 Use bullet points to describe how your product or service benefits the prospective customer. List these benefits in a descending scale. Use the most powerful benefit first and then work your way down to the least powerful.

5.) Graphics and Load Speed

 Graphics can both help and hinder your sales page. While some graphics may instill the desire for your product or service they must be delicately balanced. Too many graphics will slow down the load time of your site. To increase conversion you want you page to load with blazing speed so keep the graphic elements to a minimum.

6.) Professional Look

 There was a study conducted by Stamford University that found that 46% of all web sales are lost because sales pages lack a professional look and elements that build value and trust with potential customers. Trust building logos might be just the ticket to increase conversion. These logos include BBBOnline and VeriSign as well as others.

 Constant testing is a must in the ever changing world of internet business. To become more successful you must increase conversion on your sales page. Use the 6 elements discussed in this article to guide your testing efforts and maximize your profit.

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Increase Conversion by Testing 5 Areas of your Sales Page

Technorati Tags: benefit, chance, conversion, customer, first impression, handshake, headline, importance, Increase Conversion, internet business, internet marketing, killer, lead, paragraph, product, real world, salesmanship, Speed, testing sales page

 Automated testing software comes in every price range from free for very simple versions to more than a couple of thousand for the most advanced. With automated testing software, much like any other product, you get what you pay for. Free and low priced versions may only allow A/B type testing with only one or two variables while the higher end packages which fall into multivariate testing allow as many variables as you would like.

 I have conducted thousands of split tests and here are some of the things that I would look for when considering automated testing software

1.)  It must be invisible

 I do not want my customers to know that I am split testing. The automated testing software must be capable of using cookies to ensure that should a customer decide not to buy at this time and return later, they will be presented with the same page they viewed earlier.

2.) Number of variables tested

 The automated testing software that I would choose must allow unlimited testing. This type of software is usually used in multivariate testing and I need to be able to test as many variables as needed.  To purchase a software package with limited tests is simply tossing money out the window.

3.) Coding

 My pages tend to get a large amount of traffic so I want an automated testing software package that can handle this. Packages that use PHP and mySQL tend to be very fast and would be the ones on the top of my list.

4.) Ease of Use

 If I purchase an automated testing software package it is to save time. I do not want to spend a large amount of time learning the software. A package with an easy to use and familiar windows based control panel would make the learning curve much easier to handle.

5.) Installation

 While I can install scripts and have done so in the past I prefer that those who are familiar with the setup and operation of the script install it for me. A good automated testing software package should offer either free or low cost installation.

 There you have it, the five things that I would look for when determining which automated testing software to purchase.

 Automated testing software can save time by performing time intensive tasks giving you more time to work on other aspects of your business. While prices for this type of software can range from very inexpensive through a couple of thousand dollars you should always remember that you get what you pay for. When considering the purchase of a software package you should consider the visibility to customers, the number of variables that it can test, how it is coded, ease of use, and installation. Use automated testing software to free up your valuable time.

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How to Chose Automated Testing Software that is Right for You

Technorati Tags: amount of traffic, Automated, automated software, automated testing software, business, Coding, conversion rates, curve, installation, internet professional, money, multivariate, mySQL, necessity, page conversion, PHP, product, script, setup, software package, Split, testing, variables

 Split testing has been around for a very long time and all successful internet marketers use it. This method allows you to test one page element at a time to determine what is more successful. The major drawback to split testing is the amount of time involved. Testing one element then another, and another can be very time consuming. Multivariate testing will allow you to test as many elements as you wish at the same time thus saving valuable time.

 Multivariate testing software is set up on your server and you supply the program with a number of variations for each element of your sales page that you want to test. This can be as simple or as intricate as you desire. The attributes that you might test are headlines, lead in paragraph, font, layout, color, border, and price just to name a few. The list is almost endless.

After you supply the software package with all of your variables it will dynamically generate your sales page and track the corresponding results. For instance you will discover if the white or pale blue background produced more sales etc.

 If you are seriously interested in conducting the most testing in the least amount of time then multivariate testing is the answer you have been looking for. Imagine simply testing a headline using the A/B split testing method. How long would it take? In most cases I usually gave my test at least one week to build statistics. Then I would compare the two pages. If I had been using multivariate testing I could have tested twenty or more attributes in that amount of time and we all know that in our business time is money.

 Multivariate testing is convenient in that it allows you to test as many variables as you like at the same time and all on the same sales page. You do not have to construct multiple sales pages to test each element and worry about distributing traffic to each page equally. You do not have to make changes to your advertising in order to facilitate the test, everything continues as normal.

 While multivariate testing is the easiest way to test your sales page elements it has one drawback over A/B Split testing and that is cost. Split testing really only cost the internet professional some time whereas multivariate testing will cost them a few bucks. In the Low End (sub $500) price range there is really one one good option: The <A HREF=’http://www.evosplittester.com’>Evolutionary Split Tester</A>. If you want a more robust, more capable program, be prepared to shell out several thousand dollars.

 Multivariate testing has distinct advantages when compared with the traditional A/B split testing methods that so many of us are used to. Multivariate testing saves time by allowing you to test multiple variables at one time and is convenient in that there is no need to set up multiple sales pages. Everything is done on one page. The drawback to this form of testing is its price. Internet professionals who are just starting out may find the price tag somewhat discouraging. Multivariate testing will help you increase your profit by constantly testing the variables on your sales page. You can then keep the good and toss the bad.

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How Multivariate Testing can be used to Optimize Profit

Technorati Tags: amount of time, business time, conversion rate, multivariate testing, successful internet marketers, testing software, time is money, variables, variations

 In a nutshell AB split testing is the process of testing the conversion capability of one sales page against another. AB split testing is a very powerful way of increasing both the conversion rate of your sales pages as well as the profitability of your business.

 In order for a business to be successful in the internet market place it is important that AB split testing be used in an ongoing basis. Successful business people constantly test their sales pages. What may have been a very successful page a few weeks past may not retain its conversion power as time goes on. By continually testing your sales pages you will be able to adapt as needed to a changing market.

Here is a 5 step process that will show you exactly how to AB split test.

1.) Sales Page (A)

 Create a complete sales page for your product or service.

2.) Sales Page (B)

 Create an identical page that you will use to test against the original page.

3.) Change an Attribute

 On sales page B you must decide which of the attributes that you want to change. You might change the headline, opening paragraph, teaser text, graphics, page layout, your bonus offers, or even the product price. The key is to change only one attribute.

4.) Split Test

 Determine the length of your test. I recommend 7 days as a minimum duration. Send equal amounts of traffic to each of the pages that you are testing.

5.) Analysis

 Compare the statistics for these pages at the end of the testing duration. The page which converted the most sales is the winner.

 You are not done, now you start the process over again using the winning page from this test as the base page for the next. Change a different attribute this time. If the headline was better on the first try changing the lead in paragraph this time. Continual testing will allow you always have the most powerful profit pulling sales pages possible.

 AB split testing of your sales pages should always be an ongoing process. You may be quite surprised at how a small change to your sales page and marketing message could have a large impact on your profit margin. AB split testing will give you the sound statistics that are needed to make educated decisions for your business. 

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How to use AB Split Testing to Increase Conversions and Profitability

Technorati Tags: ab split testing, ab testing, Analysis, conversion, conversion capability, conversion rate, Determine, duration, headline, internet, internet professional, money, paragraph, product, profit, Sales, six figure, Split, split test, successful business people, traffic, winning